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Sales Battlecard
10 min read
Sales

Sales Battlecard

Competitive positioning, objection handling, and closing frameworks

01

Competitive Landscape

SALES BATTLECARD

ACQUISITY VS THE COMPETITION

vs. Traditional SDR Team

Their cost: $4,500-$13,500/mo

Their output: 5-8 meetings/month per SDR

Their problems: Turnover (avg 14 months), ramp time (3 months), management overhead

Our advantage: 14 meetings/month, $297/mo, no turnover, instant ramp, zero management

vs. Lead Generation Agencies

Their cost: $3,000-$10,000/mo

Their output: 5-15 meetings/month (varies wildly)

Their problems: Long contracts, inconsistent results, no transparency

Our advantage: No contracts, consistent results, full transparency, AI optimizes daily

vs. LinkedIn Automation Tools

Their cost: $50-$200/mo

Their output: 2-5 meetings/month

Their problems: LinkedIn-only, high ban risk, no email, no follow-up system

Our advantage: Multi-channel, no ban risk, complete follow-up

vs. Email Outreach Tools

Their cost: $100-$500/mo

Their output: 3-8 meetings/month

Their problems: Email-only, you write the copy, deliverability issues

Our advantage: AI writes the copy, multi-channel, manages everything

02

Objection Handling

OBJECTION RESPONSES

It is too expensive

At $297/mo, you need ONE new client to see 10-50x ROI. Our average client adds $15K/mo.

I do not trust AI for outreach

Our AI sends fewer, better messages than most SDRs. Open rates are 45%+ vs 21% industry average.

I already have a sales team

Great - Acquisity does not replace closers. It replaces the prospecting that burns them out.

My industry is different

We work with 40+ industries. The outreach principles are universal - only the messaging changes.

I need to think about it

Totally understand. While you think, your competitors are booking meetings. What specific concern can I address?

I have been burned by similar tools

Fair. Unlike most tools, we handle the entire lifecycle from prospect identification to booked meeting.

What if it does not work

No contracts. Cancel anytime. Average client is ROI positive by week 3. The risk is $297. The upside is $15K+/mo.

DISCOVERY QUESTIONS

1
How are you currently finding new clients?
2
How many qualified meetings are you booking per month?
3
What is your average deal size?
4
What does your current outreach process look like?
5
How much are you spending on client acquisition right now?
6
If you could wave a magic wand, how many meetings would you want per month?
03

Closing Frameworks

CLOSING FRAMEWORKS

The Calculator Close:

Based on what you told me - your deal size and close rate - if we book you 14 meetings/month, that is X new clients and $Y in new revenue. For $297/mo. Does that math work for you?

The Risk Reversal Close:

No contracts. Cancel anytime. Average client is ROI positive by week 3. The only risk is NOT trying it.

The Urgency Close:

The businesses adopting AI outreach now will have a 2-year head start. Every month you wait, your competitors book more meetings.

The Social Proof Close:

200+ businesses are already using this. Companies in your industry are averaging 14 meetings per month. Want to see what that looks like for your business?

ELEVATOR PITCHES

5-Second: AI that books meetings for you.

15-Second: Acquisity is an AI platform that books 10-17 qualified meetings per month for $297. No cold calls, no SDRs, no ads.

30-Second: Most businesses spend $8,000 a month on client acquisition and book 5-8 meetings. Acquisity does it for $297 and books 14. It handles prospecting, outreach, and follow-up automatically. You just show up and close.